In order to make our vision a reality, we have identified three key drivers:

  • Establishing more in-depth lifetime customer relationships;
  • Engaging seamlessly across all channels; and
  • Expanding our business to new markets and geographies, bringing sleep benefits to more people, organisations and partners.

We aim to support customer relationships, improve our offering, increase efficiency and create new business models by building upon a scalable and data-driven business.

In doing so, our Group’s vision not only inspires the way in which we engage with our customers and our B2B/wholesale partners, but is also central to strategic decisions about how we leverage our different channels and our broad portfolio of offerings.