Beter Bed is a full-service omni-channel retailer in the value-for-money segment, featuring an outstanding price-quality ratio. Beds, box springs and mattresses are delivered and assembled at customers’ home. The stores are located in the Benelux, often in the vicinity of other furniture stores. Online has grown to a more than 10% channel share.
Director Marketing & Customer Experience
C. van Seumeren
Category Management Group Director