Privacy statement

Your privacy is a serious matter. Particularly on the internet, where it is not always clear what is or will be known or not known about you. Because we ask you for personal data, it is important to us to let you know what happens to that information. Beter Bed respects your privacy and ensures that your personal data remain confidential.

Use of your data

We are responsible for the processing of the personal data that you provide to us. If you register for our news service, the personal data concerned are your initials, surname and e-mail address and, if you have used a contact form on one of our websites to submit a question or comment, your telephone number as well, if you have provided it (optional). The data processing controller is Beter Bed Holding N.V., established at Linie 27 in (5405 AR) Uden, The Netherlands.

All data that you provide to us are stored by us and used for the following purposes only:

  • If you have registered for our news service: to send you our press releases by e-mail.
  • If you have used a contact form on one of our websites to submit a question or comment: to contact you in connection with your question or comment.

We treat your data confidentially and will only provide them to contractors we may have engaged for the purposes referred to above. Naturally, your data are also treated confidentially by our contractors and not disclosed to third parties.

Your data will not be stored for longer than is necessary for the purposes stated above.


Cookies are simple small text files that are stored by your browser on the hard disk or in the memory of your computer or mobile device. Cookies cannot damage your computer or device nor the files stored on them.

We use cookies for the following purposes only:

  • For functional purposes, for instance to ensure that your settings and preferences are preserved for subsequent visits to our website and to avoid the need for you to enter your log-in details again every time you visit our website.
  • For statistical purposes, so that we can collect anonymised information, for instance about how often our website is visited and which pages are viewed. That information helps us to improve our website.

Questions or complaints?

If you have a question or complaint concerning the processing of your personal data, or if you want to request access to or correction or deletion of your personal data, you can send an e-mail to or contact us in writing via Beter Bed Holding N.V., P.O. Box 716, 5400 AS Uden, The Netherlands or by telephone on +31 (0)413 - 33 88 19. In the Netherlands, the Dutch Data Protection Authority is tasked with supervising compliance with privacy laws and with handling complaints about the processing of personal data that may be submitted by data subjects.